About Sheret Ventures

Sheret Ventures works with creative companies, agencies, and studios to help founders grow with clarity, focus, and long-term momentum.

We support founders running growing, reputation-led businesses through consultancy services.

The Problem

Creative businesses are often built on taste, craft, and reputation. As they grow, decisions become heavier and complicated. I’ve seen this pattern repeatedly. Not just working with studios, but building one myself.

I co-founded Colophon Foundry and was managing director, growing it from zero to acquisition without external funding. By the time of sale in 2023, it was one of the largest independent type foundries in EMEA, operating at a c.70% net profit margin.

Sheret Ventures exists to bring that same level of judgement into other founder-led creative businesses.

How I Work

Currently there are two ways of working together:

The Quarterly Studio Review

Ongoing quarterly commercial oversight for founder-led creative businesses. Built around discipline, optics, and continuity — helping founders see the business clearly and make better decisions as complexity grows.

Ad-hoc Advisory Support

Short, focused advisory for specific decisions that can’t wait. Used sparingly, shaped around a single moment rather than ongoing support.

Longer Term Involvement

In some cases, relationships deepen over time.
This may include:

• Supporting founders through significant transitions
• Acquiring minority stakes in creative businesses
• Working more closely where long-term alignment exists

These situations are rare, selective, and conversation-led.

About Anthony

Anthony Sheret advises a small number of founder-led businesses on commercial clarity and growth.

He co-founded Colophon Foundry in 2009 and grew it from zero to acquisition through bootstrapping. By 2023, it was the second-largest type foundry in EMEA by revenue.

He works with early-stage businesses where structure and sequencing matter more than speed — focusing on the few commercial levers that drive value: what to build, how to price it, and what to prioritise now versus later.

He brings lived founder experience to cut noise, expose trade-offs, and support decisions that compound.